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StrongPoints Logo Rebrand
Project type
Logo Design
The problem: the StrongPoints office came to us in need of an upgraded logo mark. The previous mark was illegible at a smaller scale, and was circular in shape.
The solution: since there are four sectors under the StrongPoints brand (academic, experiential, financial, and career), I included four adjacent pieces into the final logo. Each are represented by a different color, yet no sections are larger than the others, as they are all equally valuable. The final logo also included a stacked version, where the previous version lacked alternate layouts for various platforms.
The client was happy to have an updated logo for the StrongPoints brand moving forward.
Colors used: because this is a sub-brand under the broader Meredith College brand, I used Meredith's brand colors.
